Divvy is a hyperlocal marketplace built on Ruby/Rails.
Working with only a single developer, I designed and executed the brand identity, UX, UI, and coded the front-end XHTML/CSS. This was my first time working with a Ruby/Rails developer and
witnessed how powerfully efficient this technology can be. We implemented a number of modern-trend features like a Google Maps engine, and several AJAX techniques such as inline post data calls,
custom JavaScript tooltips, and lightbox post data calls. I engineered the Divvy Blog with MovableType.
Update: A company reorganization has since taken place, and the business model has changed. The current site retains the basic brand identity, but UI and UX have changed since my involvement.
Role/Technologies: Principal UX, UI, IA; Photoshop; XHTML/CSS